In a digital world, there are many automated tools that can help not only increase the sales conversion rate, but drive sales in a way that will lead to lower cost fulfillment and increased profitability! The key is to deeply understand the root cost drivers in your business, and assess how your sales process can counter them. Do this, and you will gain margin %.
We are ready to assist you with this integrated costing, operational, and marketing analysis by leveraging real world experiences.
Case Example :
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Opportunity A logistics & delivery company was challenged with demand forecasting and frequently found themselves scheduling delivery routes in a knowingly inefficient manner due to time constraints.
Services Performed We analyzed order location, order content history, and delivery cost data to determine if an algorithm could be developed to help the company more efficiently schedule deliveries.
Outcome We determined that the company was, at times, so inefficiently routing deliveries that they were actually losing money on some orders. Although this is largely a fulfillment issue, we helped the company turn it into a sales opportunity!
By determining the actual cost per delivery, we helped the company design an incentive program that they could offer to customers during their ordering process – if they chose a delivery timeframe that would be cost advantageous to the company, they would receive a discount on their order. This all but eliminated the problem of inefficient routing.
However, not only did this allow the company to reduce delivery cost, we helped them to market this program to all of their customers – it quickly generated new customers/sales as it passed along savings to the customer! |